It’s chaos at Aldi as fans swarmed the stores when Prime bottles were stocked on aisles in the UK. Prime is an energy drink created by Logan Paul and KSI, both famous YouTubers, and sold at £1.99 each. Previously, the prices reached as far up as £50,000 on eBay and are generally resold at £20 online.
Chaos ensued as children and adults alike climbed over aisles and people to get their hands on the bottles. And many stores are sold out in 3 minutes.
People were seen holding several bottles of different flavors each.
Queues of many Aldi stores start from as early as 6 am in the morning and many brought their children along.
Parents share horrifying recounts from the battle of getting a Prime bottle. One mom shared that a pensioner had stolen a bottle off her kid’s hands with a dad shared, “People who were in the queue first were pushed and shoved out the way when the doors opened. People losing their minds – my kids were pushed by grown adults over a drink.”
KSI has vehemently denied that they were trying to reduce supply to increase the hype. But nevertheless, the craze over the Prime bottles couldn’t be curbed.
“We’re not even trying to do that. We’re making loads of Prime daily, the demand is literally too high man,” said KSI.
Aldi has also limited the sale to one bottle per flavor per person.
Kristina Shepperd, who got two bottles of the drinks, shared the unbelievable scene of carnage at the store. She shared, “I got there at around 7.45am and I took the video at 8.04am. It was just hectic. I didn’t push anyone, but there was a lot of pushing and shoving going on.”
“I thought there was a limit of one bottle per flavour, but I saw people getting cases of them. There were parents pushing children. There were kids between the ages of 7 and 14, they were being pushed out of the way.”
“One of the staff was shouting, ‘Parents, stop pushing the kids.’ It was absolute carnage. I just got my bottles and left, I didn’t want to stick around much longer.”
The drinks were initially produced in the US and shipped to the UK to be sold. But with the rising demand, UK’s Refresco has been reportedly brought in to help produce Old Jamaica and Calypso.
The drinks are promoted by two famous YouTube content creators: Logan Paul and KSI.
Some stores have employed stricter measurements, as one mom shared, “After many, many mornings at Asda before 6am with no luck we finally got lucky at Aldi. Only because of the manager and the way he did it.”
She recalled, “When the doors opened everyone ran in pushing and shoving. He shouted, ‘There won’t be none of that, if you want the Prime drinks then form two queues, they are behind the tills and there will be strictly three per customer.'”
“They went on sale at 8am and they were sold out completely at 8.05am.”
Asda hasn’t updated on when and how many they’ll be stocking at their stores, nor have they limited customers on how many Prime bottles they’re allowed to take.