Samsung has always been known for reshuffling its executive roles in order to churn in new ideas and strategies to compete against rapidly growing Chinese competitors. This time, a familiar name, Roh Tae-moon, is taking up the president’s job, making himself the youngest ever at the age of 52.
Bringing in the young executive is in the hope of “present fresh strategies and revitalize the organization.” While Samsung is still the world’s biggest phone manufacturer, Huawei is still growing fast against the new US ban.
On the other hand, the CEO of the IT & Mobile Communications (IM) will still be DJ Koh who will still oversee mobile units and networking hardware.
Roh was also one of the men behind the development of the Galaxy series of Samsung. He’d hoped to be the pivotal change to bring up Samsung’s position in the competition and further the gap between them and their competitors behind.