As much as having pudding is a good choice, nothing screams Christmas aloud like a good old chocolate selection box. There’s something festive about rifling through colored wrappings to select a favorite and going on to consume them in just one sitting. Sadly, the chocolate box landscape, this year, has been struck by an unexpected change.
Mars Wrigley, the company behind the classic Celebration box has announced it will be trialing Bounty-free tubs.
It teamed up with Tesco to trial a new ‘No Bountys’ initiative after a survey showed 39% of consumers were in support of the change. For a limited period from November 8 until 18 December, customers in 40 selected Tesco Christmas Market sites will be able to exchange tubs bought in store with a new ‘No Bounty Celebrations’ tub.
In these limited-edition tubs, Mars, Snickers, Galaxy, Milkyway, and the all-time favorite, Maltesers will be drafted in to make up for the missing Bountys.
“Christmas is the time for giving. But it seems this year, the British public are keen for us to take away…Bounty. Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether,” Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer said.
The decision has so far split opinions online, with a few Bounty lovers expressing anger at the removal of the sweet.
But it seems most people are in support of bountys removal with Mars Wrigley’s survey of 2000 Britons aged 18-65 revealing that 18% would be left irritated to find just Bounty bars left in the tub and about 58% believe such a situation could lead to a family argument. To loyal Bounty lovers out there, Owen has revealed there’s still, however, a chance they’ll make a return after the trial.