Shortly after Pharrell Williams attended the Louis Vuitton runway for the first time last year, the Spring/Summer 2024 collection is finally hitting the shelves. This collection serves as a harmonious blend, offering a fusion of pixelated pieces, streetwear essentials, and iconic House symbols, all crafted in a unique homage to the late Virgil Abloh. The predominant material in this collection is smooth leather, seamlessly transitioning from ready-to-wear ensembles to a range of accessories.
Amidst this leather symphony, a particular piece has left people stunned: the leather sandwich bag.
Unveiled on the runway, this bag stands as an evolution of Louis Vuitton’s tan shopper bags, ingeniously reimagined with a folded opening reminiscent of classic school lunch bags. Louis Vuitton’s unmistakable branding takes center stage at the bag’s midpoint, designed with a blue pull tab that not only adds a touch of elegance but also securely fastens the bag’s flap. Below the bag, the founding year of LV is inscribed, complete with matte accents and exuding a super-premium look and feel.
As Pharrell Williams’ collection finds its place on retail shelves, an examination of the debut Spring/Summer 2024 sandwich bag reveals meticulous design details.
This unique accessory mirrors the appearance of Louis Vuitton’s tan shoppers, featuring a folded opening for convenient access to its contents. In other design intricacies, raised Louis Vuitton lettering graces the midpoint, while a blue pull tab functions as both a practical fastening mechanism and a nod to the iconic grosgrain handles of the house’s bags. The slouchy design is perfected with matte finishes, offering an ultra-premium feel, making it an ideal companion for lunchtime outings.
Williams, a renowned record producer and designer, assumed the role of men’s creative director at the French luxury fashion house in February of the previous year. His latest design draws inspiration from the classic paper sandwich bag, transforming it into a high-fashion accessory. Model Anna Ewers proudly showcased the sandwich bag during Pharrell Williams’ debut show for Louis Vuitton in Paris in June 2023. Unlike its mundane paper counterpart, this large clutch is crafted from cowhide leather, mirroring the color of Louis Vuitton’s famed paper shopping bags.
The precision in folding gives the accessory a resemblance to its everyday inspiration, and along with the iconic Louis Vuitton lettering and a blue fastening, it pays homage to the classic house’s bag handles, ensuring that not only sandwiches but also precious items remain securely held. This unique piece reportedly became available for purchase on January 4, exclusively at the brand’s West Hollywood pop-up store, commanding a retail price of $3,130. This isn’t the first time Louis Vuitton has found inspiration in everyday items; past collections have celebrated budget-friendly checkered plastic laundry bags.
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