Tony’s Chocolonely Unveils First Design For Its Roller Coaster Willy Wonka-style Factory

When it comes to fictional fantasy destinations, Willy Wonka’s chocolate factory is undeniably the number one location people would love to visit. Well, you don’t have to wait longer for the desired golden ticket as Willy Wonk style chocolate factory is coming to Amsterdam.

The country’s well-recognized chocolate brand, Tony’s Chocolonely, has recently released its design for the candy complex intended to be built in Zaandam, a small city on the outskirts of Amsterdam.

More Info: Tony’s Chocolonely | Website

The Chocolate Circus will entail a full-sized roller coaster twisting through its main building and from the recently unveiled designs, it appears the factory will contain a red brick warehouse, a new-build factory space and a red pavilion for the roller coaster.

Reportedly, the factory was inspired by Roald Dahl’s children’s novel titled: Charlie and the Chocolate Factory. Tony’s hopes the complex will be launched in 2024 and revealed it will cost about €100 million EUR to fully develop the factory.

Earlier announced in 2018, the chocolate company in a press release had said it would offer a total experience, where guests can learn as well as experience anything on chocolate, including the problems faced in the cocoa world. For its recipe, the company said it would pay farmers a living wage while also using bean tracker technology to ensure the supply chains are 100% traceable.

Tony’s Chocolonely added it might be relocating its main headquarters to the new site and that there will be a large restaurant and shop. If all plans work out, the company aim at welcoming over 500,000 guests yearly to sample out its sumptuous goodies.

Inside a Tony’s Chocolonely Store in Amsterdam