KitKat Japan Is Dumping Plastic Packaging For Paper Which You Can Fold Into Origami

Over time, Companies have often reiterated being environmentally sound than they really are. A good example of such a false impression is a company like Nestle, one of the world’s largest manufacturer of plastic trash.

The organization has been the focus of several scandals and frequently, it has shown that they have little interest in social responsibility and awesome in low ethical standards.

Hence, a marketing stunt pulled by the same company, created to go really viral and to get people commenting in a positive light, must have taken a lot.

The company on Tuesday announced it’s replacing all of its glossy plastic packagings with environmentally-friendly papers. Added to this innovation is folding the paper into an Origami rather than throwing it away as waste.

Shockingly, the company has equally decided to make 100% of its packaging reusable by 2025 – Six years from now.

Reacting, Kate Melges, – Greenpeace Plastics Campaigner said ‘Nestle had created a monster by creating an endless quantity of easily throw away  plastic that persists within the environment for a lifetime.’

The Greenpeace Plastic is an NGO, running a campaign titled #‎PlasticMonster. It aims at stopping the production of plastics that are used single-handedly. ‘Over 90% of the plastic produced is not recycled, still, some companies are set to dramatically enhance the production of plastic wrapping over the next decades,’ the NGO had written.

Nevertheless, Nestle has projected that the new initiative will assist in reducing the brand’s plastic waste by a total of 380 tonnes per year. Some individuals with hearing the announcement still believe that it’s nowhere near being dubbed ‘Enough.’    

While it’s a good start for KitKat Japan – a development in the positive light of reducing plastic use and enhancing the fun for its customer, we can only hope for more of this from Nestle.