20th Century Fox has survived through two centuries and is house to some of the best classics and epic fanfares like ‘The Sound of Music’ and ‘Star Wars’. It is also home to many major box office movies, but in a short while, the studio won’t be using the name Fox anymore.
Disney is dropping that name and will call it ’20th Century Studios’ afterwards. The art production company, Fox Searchlight, will also lose its Fox name and rebranded as Searchlight Pictures. Everything about the brand will remain the same, except that they won’t have that Fox name anymore.
Disney acquired the major studio company along with its assets at $71 billion last year. This was done in line with the fact that many other assets like Fox Entertainment, Fox Sports and Fox News have nothing to do with Fox anymore, thus the removal of the word.
But it will certainly tear a hole in the history of Hollywood film industry, as Leonard Maltin, a film critic and historian, said. “The name 20th Century Fox has deep roots in film, so it’s chipping away a little chunk of Hollywood history. “It’s one of the pillars of the moviegoing experience. Even a non-film buff recognizes that logo, that name and that music, which is one of the most famous fanfares in the world.”
People will see the first time ’20th Century Studios’ when ‘The Call of the Wild’ plays on theaters on February 21. As for Searchlight Pictures, it will be first shown when ‘Downhill’ that stars Will Ferrell and Julia Louis-Dreyfus hit the theaters on Valentine’s Day, February 14.