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Zara Regrets New Ad Campaign 2023 After Gaza Boycott Calls

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Zara Regrets New Ad Campaign 2023 After Gaza Boycott Calls

The Zara new ad campaign 2023 featured mannequins with missing limbs and a model in a wooden box and surrounded by rubble.

Zara has found itself amid a storm when its latest ad campaign sparked controversy and backlash. The campaign, titled “The Jacket,” featured images that some customers felt resembled scenes from the Israel-Gaza conflict. As social media erupted with criticism and calls for a boycott, Zara swiftly took action by pulling the remaining pictures and expressing regret for the misunderstanding.

The Zara new ad campaign showed a model wearing a black studded leather jacket amidst a backdrop of cracked stones, damaged statues, and broken plasterboard.

Zara Regrets New Ad Campaign 2023 After Gaza Boycott Calls
Zara

To some, these elements echoed the devastation witnessed in the war-torn Gaza Strip. However, the clothing giant clarified that the images were a series of unfinished sculptures in a sculptor’s studio, meant to highlight the craftsmanship of their garments in an artistic context. Despite the fashion brand’s explanation, the controversy continued to brew on social media. The hashtag #BoycottZara gained traction, and images of Zara stores with “Free Palestine” graffiti adorning their display windows circulated online.

The Advertising Standards Authority (ASA) received 50 complaints about the campaign, with complainants arguing that the imagery was offensive and made references to the ongoing conflict in the Middle East. Zara’s swift response to the backlash was to remove the controversial images and issue a statement expressing regret for the misunderstanding. The company emphasized its respect for the beliefs, social values, and cultural backgrounds of its customers and teams.

Zara Regrets New Ad Campaign 2023 After Gaza Boycott Calls
Reuters

However, the incident raises broader questions about the responsibility of brands and the impact of their messaging in a politically charged world. Recently, several fashion brands have faced similar controversies, often inadvertently stepping into sensitive political territory. Marks & Spencer, for instance, faced criticism when an outtake from its Christmas advertisement featured burning colored paper hats that some perceived as resembling the Palestinian flag. The company swiftly apologized and removed the image following feedback.

FAQs

What was the controversial ad campaign by Zara about?

Zara’s campaign, titled “The Jacket,” featured images of a model wearing a black studded leather jacket against a backdrop that some customers felt resembled scenes from the Israel-Gaza conflict.

Why did the campaign spark controversy?

Some customers felt that the elements in the campaign, such as cracked stones and damaged statues, echoed the devastation witnessed in the war-torn Gaza Strip.

How did Zara respond to the backlash?

Zara swiftly pulled the remaining pictures from the campaign and expressed regret for the misunderstanding. The company emphasized its respect for the beliefs, social values, and cultural backgrounds of its customers and teams.

Did other fashion brands face similar controversies?

Yes, Marks & Spencer faced criticism when an outtake from its Christmas advertisement featured burning colored paper hats that some perceived as resembling the Palestinian flag. The company apologized and removed the image following feedback.

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Joseph Temitope Victoria, nicknamed ‘Temmie,’ is a GreenLemon Author and Content Creator. After her studies at Olabisi Onabanjo University, where she got a B.Sc. degree in Geography and Regional Planning, Temitope worked as Journalist with a specialization in Business and Economy. Temitope also holds an M.Sc. degree in Population and Manpower Planning, and interestingly she’s a self-taught poem writer. She owns a website ‘TemmiesAnthology’ and has spent nearly 6years writing on several niches. Whenever there’s free time, she spends it editing books – one of her newest is ‘In His Green Book’ by Terence A. Asitibasi. Temitope can certainly do whatever she sets her mind on.

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