The angels of Victoria’s Secrets were constantly scrutinized before they were allowed to be on the lineup. But the lingerie brand has finally decided to bench the typical, sexy models and replaces them with new “extraordinary partners” that comprise people with impressive achievements.
The VS Collective is announced on June 16th and a new lineup of their ambassadors profiles were shared.
Victoria’s Secret has long been synonymous with wings and impossible beauty standards. The company was founded in 1977 by Les Wexner, a man rumored to have a close connection to convicted sex offender Jeffrey Epstein. With one after another negative rumor spread around the company, it loses market shares and popularity.
A desperate attempt to rise from its dark, muddled history: the newly appointed CEO attempted to change its image.
John Mehas, who was appointed the new CEO in 2019, admitted that the company had taken too long to respond to the changes. However, the new generations are embracing gender neutrality more than Fantasy Bras and unrealistic beauty standards.
In the new lineup are model Adut Akech, photographer Amanda de Kadenet, world champion freeskier Eileen Gu, and actresses like Priyanka Chopra.
One of the models who signed with the new VS Collective shared her thoughts, “Being part of the VS Collective marks such a special moment, and I feel blessed to be part of a group that celebrates and empowers individuality.”
At the same time, the brand has also announced VS Global Fund For Women’s Cancers, focused on providing funds to cure research while providing a space that promotes female scientists in the field.