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18 Spot-On Creative Ads That Got People’s Attention

Creativity

18 Spot-On Creative Ads That Got People’s Attention

A play with words, pictures, and hidden meanings.

What do you think is the biggest expenditure people spend on their business? Yes, it’s advertisements. Many companies rely on monetizing through advertisements because that is how people can tell customers about their new products, promote themselves, or spread a message.

These days, however, advertisements are everywhere. We are bombarded with so much information in our lives; our brains like to shift through them and only remember interesting ones. Hence advertisers have to be even more creative when designing their next promotional banners or when they want to get a powerful message across.

“Nothing else matters”

ads that hit the spot 3
Oreo

“Littering says a lot about you.”

ads that hit the spot 4
Toronto

“Nothing’s quicker.”

ads that hit the spot 16
Ultra Ajax

In 2018 alone, the amount that 20 top advertisers in the US reached a staggering amount of $163 billion. That record was 3.6% higher compared to the previous year. The biggest spenders are companies that operate digitally, such as Google, Facebook, and Amazon. But that year, the top spender was Comcast, who spent $6.12 billion in 2018 alone.

“Spartan Golf Club”

ads that hit the spot 6
Spartan Golf Club

“For those who live on Coffee.”

ads that hit the spot 13
Nescafé

“Light”

ads that hit the spot 7
Lay’s

 “Planet or plastic?”

ads that hit the spot 18
National Geographic

“Bus Cafe”

ads that hit the spot 9
Bus Cafe Erbil

But the year 2020 is an exception – it appears that the majority of businesses plan to cut back their ad spending. World Economic Forum shows that this appears to be the fact as ad expenditures went down between 7-12% around Europe. Google has also reported its first ad revenue drop in 16 years. No situation ever other than the 2008 financial crisis can compare to the pandemic.

Merry Christmas from Mercedes-Benz.

ads that hit the spot 10
Mercedes-Benz

“Open At Night”

ads that hit the spot 11
McDonald’s

“Tomorrow starts tonight. Rumsmalva ergonomic pillows.”

ads that hit the spot 12
Ikea

“Other Services, DHL”

ads that hit the spot 5
DHL

“SalonStraight Control”

ads that hit the spot 1
Braun

“Healthy teeth”

ads that hit the spot 2
Colgate

“To you, it’s just a small gap…”

ads that hit the spot 14
Hong Kong PHAB Association

It appears that big brands may have spent anywhere between 10-30% of the budgets on advertisements alone. In recent years, online spending is gradually growing and 2020 is seeing the biggest increase, yet due to the lockdown regulation. So, have you found any interesting online advertisement or do you think these ads have been rather useless?

“Every time the bus stops, an endangered animal disappears.”

ads that hit the spot 15
World Wildlife Fund

“Use Electricity Wisely”

ads that hit the spot 8
Eskom

When everything’s cake.

ads that hit the spot 17
Royal Baking Powder

Creativity is necessary for ads to be useful. Otherwise, people won’t even remember that you put up an ad, nor will they be inclined to find out more about you. A message that reverberates with their life, a story that piques their interest, a pun that sticks, what was the most memorable ad for you?

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